The production of daily ceramics can be said to be due to people's demand for daily life. People are most familiar with porcelain in daily life, such as tableware, tea set, coffee set, wine set, rice set, etc.

Classified according to porcelain type. At present, there are mainly daily fine porcelain, daily common porcelain, daily stoneware, bone porcelain, exquisite daily porcelain, underglaze (medium) color daily porcelain, daily fine porcelain, etc. in circulation on the market.

Classified according to the method of flower decoration. According to the characteristics of flower surface, it can be divided into overglaze color, underglaze color, colored glaze, and uncolored white porcelain.

According to China's customs data, China's export volume of daily ceramics was 5.11 million tons, an increase of 0.87 million tons over the same period, an increase of 20.6%; The export value was US $22868821 million, an increase of US $4674873 million or 25.7% over the same period.

The export situation of domestic ceramics is still grim, and it is difficult to say how to stabilize. China's export of domestic ceramics also shows some positive factors. It still occupies a large market share in the main export markets, and exports to emerging markets grow rapidly. The import demand of domestic ceramics in Europe and the United States and other markets has been shrinking. However, since the domestic ceramics exported by China are mainly medium and low-grade products, which are closely related to the daily life of foreign consumers, consumers in the import market still have a large demand space for domestic domestic ceramics while compressing the consumption of medium and high-end products.

Since the EU launched an anti-dumping investigation on China's domestic ceramics, many countries have followed closely, and the domestic ceramics industry has suffered major setbacks. Yesterday, Chen Jiangfeng, Vice President of the China Light Industry and Crafts Import and Export Chamber of Commerce, which participated in the 15th China Tangshan Ceramics Expo, revealed that China's domestic ceramic enterprises are suffering from foreign anti-dumping. The Chamber of Commerce will organize enterprise representatives to participate in the EU hearing and present China's views to the investigating officials. The EU launched an anti-dumping investigation against China's domestic ceramics, involving 713 million US dollars; On August 30, Mexico also launched an anti-dumping investigation against China's domestic ceramics, involving an amount of US $45 million; The Economic Community of Russia, Belarus and Kazakhstan launched an investigation into the general safeguard measures for domestic ceramics, and set up trade barriers to the world on the grounds of protecting domestic industries.

According to the "2022-2026 Household Ceramics Market Status Survey and Development Prospect Analysis Report" released by Hangzhou Zhongjing Zhisheng Market Research Co., Ltd., as the international economic situation worsens, more and more countries begin to implement a variety of nearly stringent technical standards to manufacture trade barriers. In order to effectively respond to trade protection, Chinese ceramic enterprises must first rely on scientific and technological innovation to achieve industrial standard upgrading. At the same time, relevant enterprises should actively obtain the professional certification of ceramic products in relevant countries to obtain the qualification to enter the market of these countries.

China is the world's ceramic manufacturing center and a major ceramic production country, with the annual output and export volume ranking the first in the world. Ceramic products are also one of the main products of China's export to earn foreign exchange. Household ceramics account for 70% of the world, and decorative art ceramics account for 65% of the world. In China, the main ceramic production areas are Jingdezhen, Gao'an, Fengcheng, Pingxiang, Foshan, Chaozhou, Dehua, Liling, Zibo and other places.

With the continuous improvement of national quality and economic income, people's quality of life and aesthetic ability are also improving. Daily ceramic products have been treated as art works, and the traditional ceramic products can no longer meet the pursuit of modern people. Therefore, ceramic products should be developed in the direction of heteromorphosis, diversification of decorative arts, humanization, high technology, and distinct theme. The design of daily ceramics is the product of the combination of life, art and science. The designer should grasp the design concept of "people-oriented", constantly study and explore, and design a variety of high-quality and high-artistic value daily ceramics products.

Marketing of daily-use ceramics industry is an important force to promote the development of daily-use ceramics industry. In the long-term development process of daily-use ceramics industry, the marketing mode shows a trend of continuous development and optimization, which has an important impact on the modernization development of daily-use ceramics industry.

With the intensification of competition in the domestic ceramic industry, the domestic ceramic producing countries are also shifting their production focus to high-end domestic ceramic products with more competitive potential and high profit margin, and artistic ceramic products with cultural heritage and artistic atmosphere. Due to the differences in consumers' living standards, cultural backgrounds, artistic aesthetic values and other aspects, the demand for products is not completely the same, which leads to the production and sales of a single variety in the market difficult to meet the needs of different consumers.

In the future, the international daily-use ceramic market will undergo a series of obvious changes, which are mainly characterized by good product quality, full functions, multiple designs and novel shapes, that is, the product is developing towards a diversified trend. At the same time, personalized products with collection, gift and other functions are increasingly loved and welcomed by people, and have a large market space.